Vacature omschrijving
Crowne Plaza Amsterdam-South & voco The Hague Based in the hotels (Amsterdam/The Hague)Your role in a snapshot We are seeking a dynamic Cluster Marketing Executive to join our hospitality marketing team. This role fo...
Organisation
Crowne Plaza Amsterdam - South is gelegen in een gebied dat zich op dit moment snel aan het ontwikkelen is; De Zuidas, dichtbij de Amsterdam RAI. Deze omgeving wordt hét stadscentrum voor internationaal zakendoen en kennisontwikkeling. Met de Luchthaven Schiphol en het centrum van Amsterdam op korte afstand, is het Crowne Plaza Amsterdam – South een van de best gelegen hotels in Amsterdam voor allerlei soorten gasten, voor zakelijke doeleinden of voor vrije tijd. Gasten kunnen ontspannen met een glas wijn op het terras en genieten van Japanse fingerfood in het restaurant De Japanner Zuid. Het hotel beschikt over een state of the art fitness, een moderne en gezellige Manhattan Lounge-Bar, een business center en een club lounge.
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Job Description
Crowne Plaza Amsterdam-South & voco The Hague Based in the hotels (Amsterdam/The Hague)Your role in a snapshot We are seeking a dynamic Cluster Marketing Executive to join our hospitality marketing team. This role focuses on executing marketing initiatives across multiple channels with particular emphasis on digital marketing, content creation, guest engagement, and brand activations. You'll play a key part in shaping the guest journey across touchpoints that go far beyond social media, with regular weekly travels between Amsterdam and The Hague. You won't be doing it alone; you'll be supported by our Cluster Marketing Manager and work alongside our Social Media Executive, ensuring you can focus on impactful marketing activities that drive conversion, reputation, and brand love.Your impact
- Transform our hotel websites into guest conversion machines
- Build authentic partnerships with influencers who genuinely love what we do
- Turn every guest review into a reputation-building opportunity
- Maximize our presence on booking platforms to drive those sweet (direct) bookings
- Create campaigns that make people actually want to dine and stay with us
- Be our media whisperer – getting local press excited about our story
- Make our loyalty app the kind guests actually use (and love!)
- Ensure every elevator ride and room moment reinforces our brand magic
- Be a flexible team player, ready to support on diverse marketing projects when needed
- Keep our brand looking consistent and stunning across everything
- Make sure our team knows about every exciting update before our guests do
- Design marketing materials that people don't immediately throw away
Job Requirements
What we're looking for
- Bachelor's degree in Marketing, Communications, or something that proves you get it.
- 1–3 years making marketing magic happen (bonus points for hospitality, lifestyle, or F&B)
- You can write copy that converts and design things that don't hurt people's eyes
- WordPress and Canva are your creative playground tools
- Email marketing platforms and CRMs don't intimidate you
- You understand the guest journey from “hmm, maybe” to “let's book now!”
- You write like you actually want people to read what you've written
- You have that rare combo of creativity + brand obsession
- You juggle multiple projects without dropping the ball (or your sanity)
- Numbers don't scare you – you know what good marketing performance looks like
Bonus points if you have
- Experience making hospitality booking systems work for you
- Local tourism knowledge that helps us stand out from the crowd
- Dutch language skills (English is our working language) •
- Basic photography or video skills to occasionally capture team moments or events
- A sixth sense for what makes influencer partnerships actually work
- Google Analytics skills that turn data into actionable insight
Salary and Benefits
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Ref.nr.:170832-UZP-NL-FPC-030916 - RT188906964