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Crowne Plaza Amsterdam-South & voco The Hague Based in the hotels (Amsterdam/The Hague)Your role in a snapshotWe are seeking a dynamic Cluster Marketing Executive to join our hospitality marketing team. This role...
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About us: voco™ hotels“At the heart of every great stay is a great host.”
At voco™, we've created a new hotel brand that gives people a different choice. Hotels to count on but different enough to be fun. Unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing. Our new family of hotels are connected by their own sense of style and individual character – and that's something we make the most of. Finding the perfect mix of reliability and new experiences. Because we believe that when you respect individuality life gets interesting.
Part of the IHG® family, you can rely on a uniquely voco™ experience every stay, but with some of the extra advantages that come with being part of IHG. Such as the benefits of the IHG Rewards Club, one of the world's largest loyalty programmes. Just as friendly to the environment we look after the planet with the same care as we look after our guests. So you can relax knowing that everything from your super comfy bed to the ingredients on our menu is designed to reduce our environmental impact.
We're looking for people with as much character as our unique new lifestyle hotels. If you love looking after people and hate stuffy service, you'll be right at home at voco™. Start a different kind of career as part of IHG's family of 17 global brands and 5,500+ hotels around the world.
About us: voco® The HagueA modernist urban home for the overseas explorer: voco® The Hague, where quintessential Dutch design and our unstuffy style come together in the city centre of The Hague.Based in the Royal Quarter, this beautiful former bank building has the city's shops, museum and heritage locations as well as the embassy quarter and Peace Palace within walking distance. By taking the tram in front of the hotel, you will find yourself at the central station in 9 min or at the seaside within 15 min.Our welcoming guest rooms offer thoughtful voco™ touches with quality bedding and eco-friendly upscale amenities.Catch up over local dishes in Botanica garden kitchen & bar, discover drinks inspired by the Dutch Sea explorations from Ultramarijn wonderbar or hang out in our garden terrace to enjoy the voco™ life. With 2 boardrooms, a versatile work play area and a below ground private bar you will find various locations to meet, gather or celebrate.
Job Description
Crowne Plaza Amsterdam-South & voco The Hague Based in the hotels (Amsterdam/The Hague)Your role in a snapshotWe are seeking a dynamic Cluster Marketing Executive to join our hospitality marketing team. This role focuses on executing marketing initiatives across multiple channels with particular emphasis on digital marketing, content creation, guest engagement, and brand activations. You'll play a key part in shaping the guest journey across touchpoints that go far beyond social media, with regular weekly travels between Amsterdam and The Hague.You won't be doing it alone; you'll be supported by our Cluster Marketing Manager and work alongside our Social Media Executive, ensuring you can focus on impactful marketing activities that drive conversion, reputation, and brand love.Your impact
- Transform our hotel websites into guest conversion machines
- Build authentic partnerships with influencers who genuinely love what we do
- Turn every guest review into a reputation-building opportunity
- Maximize our presence on booking platforms to drive those sweet (direct) bookings
- Create campaigns that make people actually want to dine and stay with us
- Be our media whisperer – getting local press excited about our story
- Make our loyalty app the kind guests actually use (and love!)
- Ensure every elevator ride and room moment reinforces our brand magic
- Be a flexible team player, ready to support on diverse marketing projects when needed
- Keep our brand looking consistent and stunning across everything
- Make sure our team knows about every exciting update before our guests do
- Design marketing materials that people don't immediately throw away
Job Requirements
What we're looking for
- Bachelor's degree in Marketing, Communications, or something that proves you get it.
- 1–3 years making marketing magic happen (bonus points for hospitality, lifestyle, or F&B)
- You can write copy that converts and design things that don't hurt people's eyes
- WordPress and Canva are your creative playground tools
- Email marketing platforms and CRMs don't intimidate you
- You understand the guest journey from “hmm, maybe” to “let's book now!”
- You write like you actually want people to read what you've written
- You have that rare combo of creativity + brand obsession
- You juggle multiple projects without dropping the ball (or your sanity)
- Numbers don't scare you – you know what good marketing performance looks like
Bonus points if you have
- Experience making hospitality booking systems work for you
- Local tourism knowledge that helps us stand out from the crowd
- Dutch language skills (English is our working language)
- Basic photography or video skills to occasionally capture team moments or events
- A sixth sense for what makes influencer partnerships actually work
- Google Analytics skills that turn data into actionable insights
Salary and Benefits
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Ref.nr.:171095-UZP-NL-FPC-150911 - RT189394188